Modern SellerOpen the tool
Free tool · Built by Luke Ross, founder of modernseller.ai

Openers that actually book.

Drop in your prospect's name and company. Get 3 cold-call openers tailored to them — anchored in real, dated triggers from live web research.

10-second setup · 3 tailored openers · zero fluff

50K+
Cold calls studied
$2M+
B2B revenue closed
195%
Avg quota · 3 yrs
40+
B2B reps coached

How it works

Drop in their name + company. Get 3 tailored openers.

Step 01

Drop their name + company

Their full name (so we can find the actual person), the company website, and what you sell. 10 seconds, three fields.

Step 02

We search the live web

Recent posts, podcasts, press, funding, exec hires — whatever's actually happening this week that you can hook into. Each opener cites its source.

Step 03

3 openers, 3 angles

Trigger-led, peer-led, problem-led. Each one tells you why it works so you can make it yours, not just read it off a script.

Why these are this good

You're seeing the framework, not the system.

This tool runs one framework from the Modern Seller Accelerator — the research-and-write loop that produces openers that actually book.

The opener is 10 seconds of a 10-minute call. The Accelerator drills you on the other 9 minutes 50: discovery, objections, multi-thread, close. Same framework quality. Same voice. Applied to the entire conversation.

10 spots per cohort

The Modern Seller Accelerator

Live calls,
not slide decks.

4
Weeks
10
Reps
3–5x
Meetings

Twice-weekly live cold-calling sessions. The full playbook. AI pre-call research, AI call audits, direct Slack access. Hands-on, not theory.

Sample output

Three openers. Each one anchored in real research.

Trigger-led

“Sarah, saw your post yesterday about RevOps spending Friday afternoons cleaning pipeline data — curious, is that the prep work itself or the deal-data quality?”

Why it works — Named-trigger opener. Quoting her own post earns the next 20 seconds. The fork in the question forces a real answer, not a brush-off.

Peer-led

“Sarah — quick one. The RevOps lead at <peer co> hit the same Friday-pipeline issue last quarter and we got their afternoons back. Worth two minutes to sketch how?”

Why it works — Peer anchor borrows credibility. The specific outcome (Friday afternoons back) makes it concrete instead of vague pitch language.

Problem-led

“Sarah, every Head of RevOps I’ve talked to this quarter is fighting the same fire — pipeline review takes a full Friday and the data still feels off. Sound familiar, or are you the exception?”

Why it works — Named-pain framing + soft-no question. Inviting her to disagree gets a real answer faster than asking for permission.

Try yours now
10 spots per cohort · By application

Openers fix the first 10 seconds. The Accelerator fixes everything after.

4 weeks. 10 reps only. Built for the rep who's tired of winging it and ready to install a system that books meetings on repeat.

8 live cold-calling sessions with Luke
The full Cold Call Playbook (every framework)
AI pre-call research tool (better than this one)
AI call audit tool — every dial reviewed
Direct Slack access · 7 days a week
Live objection-handling drills

Reps who run the system book 3–5x more meetings inside the first month.

Cohort 01 fills fast · Application takes 60 seconds

FAQ

A few quick ones.

Is this actually free?+

Yes. Drop your email and run unlimited openers — they're yours, no catch.

Where does the research come from?+

Live web search. Recent posts, podcasts, press releases, funding news, exec hires — whatever's actually public about the prospect and their company. Each opener cites the source URL so you can verify it before you dial.

Will it write a whole call script?+

No. It writes the opener — the first 10 seconds. Discovery, objections, the close — that's the Accelerator.

How is the Accelerator different from generic sales training?+

Generic training gives you frameworks on a slide deck. The Accelerator is hands-on — live cold-calling sessions twice a week, real call reviews from me, and a cohort that calls together. You don't learn cold calling from theory. You learn it on the phone.

How many spots are in each cohort?+

10 reps. That's the cap — fewer reps means more 1-on-1 time on each live session. It's why we don't scale it.

How fast do reps see results?+

Most reps book 3–5x more meetings inside the first month. Week 1 installs the playbook. Weeks 2–4 are live calls + coaching. By the end you have a system, not a script you read.

Who is this built for?+

Anyone who cold calls. SDRs, AEs, founders running outbound, agency owners, recruiters — if your calendar depends on cold conversations, it's for you.