Modern SellerOpen the tool
Free tool · Built by Luke Ross, founder of modernseller.ai

Openers that actually book.

Drop in your prospect's name and company. Get 3 cold-call openers tailored to them — anchored in real, dated triggers from live web research.

10-second setup · 3 tailored openers · zero fluff

50K+
Cold calls studied
$2M+
B2B revenue closed
195%
Avg quota · 3 yrs
40+
B2B reps coached

How it works

Drop in their name + company. Get 3 tailored openers.

Step 01

Drop their name + company

Their full name (so we can find the actual person), the company website, and what you sell. 10 seconds, three fields.

Step 02

We search the live web

Recent posts, podcasts, press, funding, exec hires — whatever's actually happening this week that you can hook into. Each opener cites its source.

Step 03

3 openers, 3 angles

Trigger-led, peer-led, problem-led. Each one tells you why it works so you can make it yours, not just read it off a script.

Why these are this good

Real research beats clever scripts.

Most opener tools remix templates. This one searches the live web for the actual prospect. Recent posts, podcasts, funding, hires. Every line anchors to a real, dated trigger with a source you can verify. The opener sounds like you did your homework because you did.

Sample output

Three openers. Each one anchored in real research.

Trigger-led
Funding announcement (TechCrunch, 3 days ago)
James · Founder, Series-B SaaS

“James — saw the Series B drop on TechCrunch Tuesday, congrats. The 8-figure founders we work with all wrestle with the same hire-fast/keep-CAC-down trade-off in the first 90 days post-raise. Where is that landing for you right now?”

Why it works — Names a dated, public trigger he'll instantly recognize. The bracketed problem mirrors what he's privately wrestling with, which earns the next 30 seconds.

Peer-led
LinkedIn post about churn spike (last month)
Priya · Head of CX, mid-market SaaS

“Priya, quick one. The CX lead at Gainsight had the same Q1 churn spike you posted about last month — we cut their voluntary churn by 18% in one quarter. Worth two minutes for me to sketch how, or is it a bad time?”

Why it works — Peer anchor borrows credibility from a name she respects. Specific outcome (18%, one quarter) beats vague pitch language. Soft-no close gives her an out, which paradoxically gets more yeses.

Problem-led
Industry pattern (no public signal)
Marcus · VP Sales, $80M manufacturer

“Marcus, every VP Sales at a $50–100M manufacturer I've talked to this year is fighting the same thing — quote-to-cash takes 3 weeks and deals are dying in legal review. Sound familiar, or are you the exception?”

Why it works — When there's no public trigger to anchor to, named-pain framing does the work. The 'are you the exception' close invites him to disagree, which is a faster path to a real conversation than asking permission.

Try yours now
10 spots per cohort · By application

Book 3–5x more meetings in 4 weeks.

Not a course. Not theory. 8 live sessions where you build, test, and run a cold-calling system that books meetings.

Application takes 60 seconds

FAQ

A few quick ones.

Yes. Unlimited openers, no catch.

Live web search. Recent posts, podcasts, press releases, funding news, exec hires. Anything public about the prospect or their company. Each opener cites the source so you can verify it before you dial.

As fresh as the web is. Live results pulled the moment you click generate. A post from this morning is fair game. Each opener tags how recent the trigger is.

No. Just the opener. The first 10 seconds. The rest of the call is on you. If you want help with the rest, that's what Modern Seller is for.

Your prospect details aren't saved. The only thing kept is the email you used to unlock the tool, so a copy can be sent to your inbox.

Anyone who cold calls. SDRs, AEs, founders running outbound, agency owners, recruiters. If your calendar depends on cold conversations, it's for you.